eBlast | Social Media Takeover

eBlast Availability Schedule

Reach World ATM Congress attendees and stakeholders with your personalized message, from our email marketing platform! 

You craft the email with your own HTML code and host on your website or provide us with a headline, text and a header image. World ATM Congress will distribute on your behalf. This eBlast will be sent to the prior year’s opt-in registrants and the current year’s opt-in registrants. 

Reserve and schedule your eBlast no later than 14 days before the anticipated launch. Provide materials for your eBlast no later than the materials due date listed below.

Restrictions:
Quantity is limited to one available sponsored eBlast per day - with no sponsored eBlasts the week of the show or the first week following the show. eBlasts are limited to two per sponsor.

Below is the schedule of availability. Please note that this is updated on a rolling basis:

eBlast Production Requirements

1) Email blast content in HTML format 
The best practice is if you host this on a back/hidden page of your/your client’s website and send us the link. That makes the images appear correctly since they are most likely coming from your server). It should help the design team to know that we use the Constant Contact platform.
 
If you are unable to design/host your eBlast graphics on your own, World ATM Congress will not be able to design this in HTML for you.
However, you may provide us with:
• A plain text headline – up to 45 characters will work. Short and scannable text is ideal for the email title.
• Body copy – There is no limit to body copy, but generally people won’t want to scroll too much. 3 - 4 paragraphs work; a bullet point list in the middle is also effective.
• A header image at 600 pixels wide, 300 dpi, and we will upload this into Constant Contact
 
2) A Subject Line
Please give us an eye-catching subject line to use for the eBlast.
 
3) A Physical/Street Address of your Company
(We need your address, as this is required by our email server for anti-spam laws).

We do not need and email address from you for the email blast - The email will send from our email vendor, Constant Contact. The ATCA email will appear in the “From” field, and we will note that we are sending it on your behalf.

Reserve My eBlast

Questions? Please contact Alana Natke.

Social Media Takeover Availability Schedule

Available inventory is open to all on a first come first served basis. Social Media Takeovers are limited to one per sponsor.

• Reach the World ATM Congress Twitter followers (5,569), LinkedIn audience (1,200 group members and 1,232 followers), and Facebook audience (1,357 page likes and 1,507 page followers).
• The 'Takeover' includes two posts per business day during the contracted week
• Content must be provided for posting two weeks prior to sponsored week

Below is the schedule of availability. Please note that this is updated on a rolling basis:

Social Media Takeover Production Requirements

Here’s what we will need from you:
 
• We will need written direction on the date and time of you would like each Social media post, the copy for each post, and the image (by filename) to be used for each post.
            *Please note that we have had some sponsors provide 2-6 different posts to be rotated throughout
the week at our discretion, and we have also had sponsors provide a different post for each morning
and afternoon for each day of the week.
 
• The copy for each post will need to be provided in three lengths for each specific social channel 
Facebook copy is limited to 2000 characters
LinkedIn copy is limited to 1300 characters
Twitter copy is limited to 280 characters
             
• We will need images in a .png or .jpg file for each post sized for each social channel – 
The post images should be built to the following sizes:
Facebook images 600px wide, 335px tall
LinkedIn images 1200px wide, 628px tall
Twitter images 470 px wide, 246px tall
 
If your week’s posts is going to be more complicated, we suggest providing us with a spreadsheet of each post's copy, and image filename, along with any links to help give us a clear plan for your week’s posts.

Please note: In order to designate that these are sponsored posts, we will include #sponsored in the post text.

Reserve My Social Media Takeover

Questions? Please contact Alana Natke.